The state of the hospitality industry in Africa

Africa represents a huge potential for investors in the hospitality sector. Economic operators recognize its competitive, buoyant and supportive market. And this, despite some socio-political or cultural difficulties that could disadvantage the investment climate. There are many confident and ambitious investors whose goal is to boost supply on a continent that accounts for more than 80% of business travelers. With destinations more and more requested by international tourists.  

 

according to l’ HYPERLINK "https://travel.jumia.com/fr-fr/hospitality-report-afrique?_tld_redirect=ci&redirect=1"Hospitality HYPERLINK "https://travel.jumia.com/fr-fr/hospitality-report-afrique?_tld_redirect=ci&redirect=1" report 2017 Jumia Travel, panafrican tourist actor, 365 hotel projects of international chains were reported in Africa in 2016, representing 64,231 rooms. This is an increase of 29%, compared to 2015. The same report reveals that Nigeria and Angola have the largest number of international hotel building projects in 2016/2017, with respectively 61 and 56 hotels, nearly 30% of total projects across the continent and 20% more than in 2015.

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Positive competition between hotel groups The hospitality industry is enjoying good weather on the African continent. Many progress is recorded every day. African destinations are becoming popular worldwide. Hotel groups are aware of this and are making Africa their new home. Thus, the Accor group plans 65 new hotels for more than 8,000 rooms. History to further consolidate its leadership on the continent with 111 active hotels and 19,600 rooms. For its part, Hilton Worldwide plans to add 36 hotels to the 39 hotels already on the continent.

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There is also Mariott. Specializing in luxury hotels, the American giant has more than 12,000 rooms in service in 109 hotels. The group envisions the construction of 38 new hotels in several countries of the continent for more than 7000 rooms. Finally, Carlson Rezidor, with its 32 luxury hotels and 7083 rooms in service, has in view the construction of 34 new hotels.

 

​In fact, the 10 largest hotel groups register a total of 347 hotels with over 65,000 rooms spread across Africa's flagship destinations. Seeing the many projects on the continent, we can say that the future of the hotel sector remains very prominent for the next ten years.

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Dominique Eliane Yao